Episode 080: Are you too good for social media?

The title of this episode says it all, in the form of a question…are you too good for social media?

Do you know anyone in your life that likes to always remind everyone in the room that they don’t use “snap face” or “insta book” or whatever clever name that they think is witty and funny at the time? Do they wear the fact that they don’t use social media like a badge of honor? Do they like to make it seem like they’re superior because they haven’t “given in” or “drank the kool aid” that is social media?

Everyone has someone like this in their life…family, friends, colleagues, work buddies, clients, whatever. The fact of the matter is, they are perfectly happy without social media, and that is fine. They probably aren’t trying to build a business, or gather awareness for anything in particular (a band, a charity, an organization, their book, etc). They probably go to their job (or not), then go home and do little to nothing for the rest of the day before going to bed, then they rinse and repeat the next day. All of this is perfectly fine. Except it’s not.

As entrepreneurs, we are trying to build something. When trying to build something, we like to promote it, talk about it, engage with our audience (no matter how big or small it is), meet other entrepreneurs, etc. All of this requires a platform for communicating. That platform…is social media.

Are you utilizing social media properly? Are you utilizing it at all? You have more reach, more opportunity, and more capability using social media than any other method in terms of reaching and grabbing hold of your audience. Video, pictures, written stories, combinations of all 3, they are all available to you and they are free. You are probably subscribed to at least one of the major social media applications, but you may not be using the right one. You also may already be using the right one, but not using it right. The thing that I believe most people miss about social media platforms is that they are constantly evolving, and what might have worked or not worked 6 months ago may perform the opposite today.

This is a pretty saturated topic but I meet too many people on a regular basis that like to talk about how they don’t participate in social media for a myriad of reasons, and then complain at the same time for not making progress in whatever they are trying to do. Want a following? Want people to buy your stuff, listen to your music, read your books, look at your art, etc? Use social media.

Gordon