Episode 079: Lessons Learned from an Unsuccessful Kickstarter

Recently I launched a Kickstarter campaign for a premium gym-style duffel bag as part of a bigger brand that I am building called SOBAM Gear Company. This campaign was not successful at reaching it’s funding goal on Kickstarter. Was I happy that the campaign did not get funded? No…and yes. There were a number of lessons learned as a result of going through this exercise, and I am so thankful that I did it.

The main takeaway – Kickstarter is a just like any other launch, and the more experience you have, the better it will be. I am excited to re-launch this campaign next month in November, 2017. In the meantime, check out this episode for some of the things that we will change about the approach going forward, as well as the major lessons learned as a result of launching and failing to succeed with this recent campaign.