Episode 068: Interview with Jude Colangelo of Eat The Bear Nutrition

What is a major pain point in your life that is frustrating to you every single day? If you could do something about like create a product to fix it, what would it be? If you were really into staying fit and eating healthy, and loved using protein powders as part of your diet but the ingredients in all of them didn’t jive with your body…what would you do? Would you just stop taking protein powder altogether? What about other people with the same problem – would you try to help them? Would you try to find a protein powder factory that could help you formulate the perfect blend that worked for you and your body?

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This is the exact situation that Jude Colangelo found himself in. After 23 years in a corporate career, he found himself creating a protein powder to meet his needs after the “supplement” industry began making major industry-wide changes to formulas and ingredients. After a short period of time, Jude found himself with a customer base around his new product, of which he named the company Eat The Bear (he explains the story behind the name in the interview).

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Fast forward a few years, some hustle, and some emphasis on brand building and Eat The Bear is TAKING OFF. Their products are available in multiple retail stores (including CVS starting September 2017). In addition, their products are available on their own site and Amazon.

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Throughout this interview, we also talked about the general state of fitness, health and confidence amongst youths today. This is a category that I am very passionate about and was BLOWN AWAY by the perspective that Jude brought. We get into how pressure can be overwhelming for kids and young people and once that confidence has started to crack, the entire construct can begin to collapse, leading to severe mental AND physical health issues.

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Connect with Jude:

Eat The Bear Website

Instagram

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Thank you so much for your support.

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Gordon