Episode 067: The Importance of Quality

Guys, whatever you do with your business, make sure you produce a QUALITY product.

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Why quality? Because it matters more than anything else.

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It doesn’t matter how good your marketing is, your advertising, or how well you drive traffic. What matters is that when your customers buy your product, they love how awesome it is and how high quality it is. If you can make sure your customers have an amazing experience “shopping” with you AND the product they buy is amazing quality, then you will have that customer FOR LIFE. That is the truth.

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Just think about yourself as a consumer – if you are sold into a product or product line, and you end up purchasing something from someone after going through their sales pitch, marketing pitch, sales funnel, or whatever…and the product ends up a piece of crap, how would you feel? Would you ever go back and buy something from that brand again? As entrepreneurs, we are often the CEO AND the salesman, especially in the beginning. So in this type of scenario – a customer isn’t just being swindled by some salesman who wants a commission, no…they are being swindled by the CEO of the company. IMAGINE how you would feel if you got sold a piece of garbage by not just a salesman, but the CEO of a company.

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Focus on the importance of quality, make an awesome product, and market it well. You will win.

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Gordon