Episode 074: Interview with Matisyahu Goren

Who do you surround yourself with? Are they beneficial to your mission by being around you or not? This is one of the things I believe has the biggest impact on why people succeed or don’t. We are creatures of adaptation, including who is around us.

I have been in and out of masterminds for some time now. Included in these are both paid and unpaid masterminds. Within one of those unpaid masterminds is where I’ve received the most value AND met some incredible people – one of which is today’s guest: Matisyahu Goren.

Matisyahu is an entrepreneur, father, husband, high level basketball skills coach (D1 + NBA), podcaster, is heavily involved in the Jewish community, and all around great dude. He runs a brand/cultural community called The Long Short Way, primarily targeting the Jewish community.

Matisyahu definitely has a lot to say, but it is all very valuable. One of the biggest things he recommends in this podcast for people trying to figure themselves out and find their way is simply reading more books, of which he recommends several. One that we share in common is Expert Secrets by Russell Brunson.

Connect with Matisyahu:

Facebook
Email

Episode 073: Establishing & Maintaining Your Vision

Have you ever had a thought about doing something that you got really excited about and then after a short period of time (hours, days, weeks, months) you moved on from it because you thought it wasn’t attainable, or it would be too difficult, or people would judge you, or it wasn’t “practical”? Have you regretted not following through with that vision, even a little bit? Wondering what it might have been able to turn into?

This is a major problem that a lot of people deal with – they have amazing thoughts that manifest visions, and those visions seem crystal clear and ultra attainable until they start to doubt themselves. Or even worse, when others start to doubt them instead, and results in that person not taking action towards their goals.

This podcast episode is all about establishing and maintaining your vision. Establishing the vision is the “easy” part, but maintaining it seems to the part where most people have issues. Also, I’ve found that the majority of the time when people lose their ability to believe in themselves and their vision, it’s the result of being around others who don’t believe in them.

Take one second and think about why another person would put down YOUR vision, and try to snuff it out before you begin trying to build something. Why does that other person care? Chances are, it’s because they’re full of negativity and have low self esteem with their accomplishments. Maybe they’re jealous. Maybe they’re boring and miserable and they want someone else to join them in that struggle. Whatever the reason, it’s your job as a dreamer and someone with a vision to pursue that vision and make it a reality. To do that, you need to stay focused on it 100% of the time.

It’s very easy to get distracted OR to get discouraged when people tell you that you can’t do something. The good news? They aren’t you. You are you. Because of this, you have total control over how focused you remain. Can you keep your crosshairs on the objective and drive towards that every day? Yes you can. If you do that, you will be able to reach that goal.

Visualize what you want, remain focused at all times, and don’t let negative influences affect you.

Episode 072: The Importance of Mentors

I often have wondered why people don’t like the idea of having a coach for something. A mentor is essentially a coach, after all. I truly believe that people KNOW the importance of having a good coach or mentor, but they don’t want to utilize one for a variety of reasons. Throughout my interviews of many people (and discussions with many more), the reasons that seem to come up time and time again are:

1) People don’t want to answer to others
2) People don’t want someone else to hold them accountable
3) People don’t know where to find a mentor
4) People don’t know what their mentor’s skillset should be
5) People don’t want to pay for a mentor/coach

There are others, but those are the most common from what I can tell. I’ve dissected each of these myself on my own time and can honestly resonate with each one of them. There are aspects to having a coach or mentor that is unsettling (or downright annoying). That doesn’t mean it’s not going to beneficial.

We do spend the first 18-24 years of our lives going to school. We have our parents barking orders at us, telling us what to do, making sure we don’t screw up too bad, etc. Then when we are at school we have teachers, teaching aides, professors, etc, telling us what to do and giving us assignments. Then as a teenager (or maybe earlier for some of you), you have a job – the person who employs you may tell you what to do, order you around, hold you to a schedule, give you responsibility, etc. All of this structure, year after year, tends to build a resentment towards others holding us accountable for things or telling us what to do. This also forms an anti-teacher or anti-coach mentality. So not only do we not want a teacher, coach, or mentor in our lives…we sure as hell won’t pay money for it. Instead, we’ll “figure it out” on our own, right?

Here’s the truth – business is hard. Fitness is hard. Parenting is hard. Doing anything great is HARD. Not impossible, but difficult. What makes it even MORE possible and LESS difficult? Having a coach or mentor who has experience and can help you avoid the pitfalls. Why make the same mistake that someone else has made, and possibly cost yourself a lot of time, money, progress, etc? A lot of mistakes could be easily avoided by having someone in your life helping guide you along the way – you will still make mistakes, but the major catastrophes can be avoided. What’s more, you could end up in a situation with a coach where you are always on the right path, even if you DO make mistakes, you are making mistakes while progressing. What a concept 🙂

Don’t underestimate the power of a coach or mentor, or even a mastermind. All of these things exist to help you. Do your research, weed out the bad ones, and find one that is appropriately fitting to you and your situation. You won’t regret it.

Episode 071: LOVE That You Don’t Know What You Don’t Know

When you embark on something new, you don’t know how to do it. You also don’t know all of the little details that you’re eventually going to NEED to know how to do in order to make it work. I talk about figuring out the unknown a lot on this podcast, but the reality is, that’s the second part of the equation. The first part, is figuring out WHAT you need to figure out. There’s certainly no blueprint for either one of those – you must learn it as you go. The best part is, that is actually your STRENGTH.

By not understanding exactly what you need to do in order to crush your goals, you can dive in head first and not be paralyzed by the fear of the giant monster waiting to kill you as soon as you step through the door. Instead, you open the door, realize there’s a giant monster waiting to kill you, and you dodge the attack, find something sharp and stab it to death and move on. If you know the monster was there, you wouldn’t have opened the door in the first place. Unfortunately, to get where you want to go, you have to go through the door. Aren’t you glad you didn’t even know the monster was there, so you couldn’t generate the fear to keep you away?

Not knowing what lies ahead as far as challenges is your biggest strength. As you move on, you will get better and better at anticipating the TYPE of challenge that is before you, but you’ll still never truly know what’s there. What’s more, is that you just get more gritty and tough as you go on, so any challenge is able to be defeated in your mind, and therefore, able to be defeated in reality.

There is no blueprint – embrace that you don’t know anything about where you’re going, and use that to your advantage.

Gordon

Episode 070: The Parenting Mindset for Entrepreneurs

Parenting. It’s the one thing no one wants to tell someone else how to do. It’s also one thing that SO many people have in common. The other piece that we all have in common is the way we tend to direct our kids towards achieving certain things, and being a certain type of person. This could mean professionally, artistically, academically, socially, athletically, musically…the list goes on forever.

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Parents invest tremendous amounts of energy: time, money, focus, attention, etc. into their children. We do this in order to cultivate them, and grow them into something. What most people don’t realize is that all parents do this in a way that is focused on growing them into something that WE want, whether we think that’s the truth or not. Year after year, we teach them how to be great at something that we want them to be great at, so that they can be successful.

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What we don’t do enough of, is returning that same amount of energy, time, focus, attention back on ourselves for personal development. Think about how great you would be at the things you want to be great at if you actually invested in YOU even half as much as you invested in your kids. No one (myself included) is suggesting that you forego your children’s needs to focus on yourself (that would be stupid). However, I am suggesting that instead of sitting back and drinking a couple beers and watching TV after your kid goes to bed, focus on something you’ve always wanted to be great at. Think of it as your extra kid. Once your actual children are asleep, there’s another one that needs attention: you. This person needs to be taught how to chase their goals, and become the thing that they (you) want to be.

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It’s actually quite simple. Invest in yourself IN ADDITION to your kids.

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Know what else happens when you do this? You show something to your kids. You teach by example. You show them that having a big goal is achievable by working hard and not giving up. Instead of showing them that giving up on your goals is ok, show them that breaking down barriers and pushing through until you REACH your goals is possible for anyone, even a busy parent. Your kids will see this, and it will become their normal mentality. They’ll understand that they do whatever they want because they’ve watched you do great things right before their eyes as they were growing up.

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Sometimes parents need to stop parenting their kids so much and start parenting themselves. I’m not an exception to this – I think about it quite often. I have to remind myself daily that I need to invest in myself as much as I invest in my son (or close to it), and by doing that, I’m also helping him understand what’s possible in life just by working hard and never giving up.

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Gordon

 

 

 

 

 

 

Photo cred: http://kidslearntoblog.com/pushing-parents-to-learn-blogging/

 

Episode 069: How To Learn What You Don’t Know

So many people want to build something or start something new. This thing that they want to do is intended to better their life, and develop it in a way where they are better off than they currently are. The fact that this thought crosses peoples’ minds is a beautiful thing; however, there’s a major problem that happens when people start thinking this way – they get paralyzed by the fact that they don’t know how to move forward.

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Why do people get paralyzed by fear? It’s the realm of the unknown. The unknown is scary, it’s intimidating, and it’s so mysterious that it seems like a place where you don’t want to go. The reality is, that’s exactly where people want to go, they just don’t know it.

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What’s more, is that people already know how to step into the unknown, but they DON’T realize that they already know how to do this. They think things like:

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“I want to build a business but I don’t know how to do business taxes…”

“I want to write a fantasy novel but I don’t know how to get it published…”

“I want to create a cooking youtube channel but I don’t know how to record a video…”

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These are all things that can be fixed with some research. In this episode, I spell out exactly how to begin doing this research, but I’ll give it to you here as well:

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Google.

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We all know the Google machine. What happens when you type a question into Google? You get a return in the form of: blogs, youtube videos, forums, reddit threads, dedicated niche websites, and the list goes ON and ON. You start clicking these, digesting the information, and then going to the next one. Guess what happens? You learn. You learn the things TO do, and the things NOT to do. This is how you figure out and learn the stuff you don’t know that you need to know to move forward.

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Put away the excuses, and go figure out how to move forward.

 

Episode 068: Interview with Jude Colangelo of Eat The Bear Nutrition

What is a major pain point in your life that is frustrating to you every single day? If you could do something about like create a product to fix it, what would it be? If you were really into staying fit and eating healthy, and loved using protein powders as part of your diet but the ingredients in all of them didn’t jive with your body…what would you do? Would you just stop taking protein powder altogether? What about other people with the same problem – would you try to help them? Would you try to find a protein powder factory that could help you formulate the perfect blend that worked for you and your body?

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This is the exact situation that Jude Colangelo found himself in. After 23 years in a corporate career, he found himself creating a protein powder to meet his needs after the “supplement” industry began making major industry-wide changes to formulas and ingredients. After a short period of time, Jude found himself with a customer base around his new product, of which he named the company Eat The Bear (he explains the story behind the name in the interview).

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Fast forward a few years, some hustle, and some emphasis on brand building and Eat The Bear is TAKING OFF. Their products are available in multiple retail stores (including CVS starting September 2017). In addition, their products are available on their own site and Amazon.

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Throughout this interview, we also talked about the general state of fitness, health and confidence amongst youths today. This is a category that I am very passionate about and was BLOWN AWAY by the perspective that Jude brought. We get into how pressure can be overwhelming for kids and young people and once that confidence has started to crack, the entire construct can begin to collapse, leading to severe mental AND physical health issues.

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Connect with Jude:

Eat The Bear Website

Instagram

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Share this with a friend, and please subscribe and rate the podcast on iTunes.

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Thank you so much for your support.

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Gordon

Episode 067: The Importance of Quality

Guys, whatever you do with your business, make sure you produce a QUALITY product.

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Why quality? Because it matters more than anything else.

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It doesn’t matter how good your marketing is, your advertising, or how well you drive traffic. What matters is that when your customers buy your product, they love how awesome it is and how high quality it is. If you can make sure your customers have an amazing experience “shopping” with you AND the product they buy is amazing quality, then you will have that customer FOR LIFE. That is the truth.

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Just think about yourself as a consumer – if you are sold into a product or product line, and you end up purchasing something from someone after going through their sales pitch, marketing pitch, sales funnel, or whatever…and the product ends up a piece of crap, how would you feel? Would you ever go back and buy something from that brand again? As entrepreneurs, we are often the CEO AND the salesman, especially in the beginning. So in this type of scenario – a customer isn’t just being swindled by some salesman who wants a commission, no…they are being swindled by the CEO of the company. IMAGINE how you would feel if you got sold a piece of garbage by not just a salesman, but the CEO of a company.

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Focus on the importance of quality, make an awesome product, and market it well. You will win.

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Gordon

Episode 066: Believe In Yourself

So many people get stuck in a situation they are unhappy with and end up staying there for way too long all because they don’t have the confidence to remove themselves from it. This can be a relationship with a significant other, a friend, a business partner, or maybe it’s a position in a job, or even a state of physical fitness. When you’re stuck in a situation that you are unhappy with, sometimes it’s easier just to stay there and stick with the devil you know, versus the devil you don’t.

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I want you to take a minute and think about something you have going on in your life – a situation – that you aren’t happy with. Then ask yourself why you are still in that situation? If all of the reasons that you’re coming up with sound like they aren’t real reasons, they probably aren’t…they’re excuses. Things like:

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“I don’t have time to…”

“I feel uncomfortable talking about…”

“This is just how it’s been for so long…”

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That’s right, these are excuses, not reasons.

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You have the power within you to make the decision to get out of these situations and improve your life. All you have to do is believe in yourself…

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Gordon

Episode 065: Commitment & Seeing Things Through

Do you know what it means to commit to something? You probably have committed to things in the past like a relationship, a sport, a hobby, or school. If that is the case, what was the result at the end? You probably became very good at that thing. In fact, you might even say you were successful at that thing. What a concept!

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Have you ever had thoughts of building something huge like a business, or reaching that insane fitness goal? Then you start, and it’s easy, then it’s hard, then you quit. This is so common, unfortunately. Success in anything takes commitment, hard work and seeing the game through. Success is not handed out, it’s earned.

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The truth is that I believe anyone can build a business. The difference between someone who builds a business that is successful and the one who just builds a business (i.e. creates an LLC, opens a checking account, creates a free website) is that the person who is successful is the person who worked, and was committed to the process of working and seeing it through to the end.

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Not sure what to do? Think about the thing that you’re passionate about. Now go do it, every day, until you’re great at it. Now what? Show the world how great you are at it – start a youtube channel, a podcast, a blog, or something that allows you to share your mastery of that thing with the world. Gain followers around that passion, and eventually monetize it in a way that is genuine, authentic and allows you to use that income to create an even more awesome product for your fanbase. It is that simple.

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All of this can be done, and you can be the one to do it. What it takes is hard work, discipline, commitment and seeing the process through to the end.

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Gordon