Episode 070: The Parenting Mindset for Entrepreneurs

Parenting. It’s the one thing no one wants to tell someone else how to do. It’s also one thing that SO many people have in common. The other piece that we all have in common is the way we tend to direct our kids towards achieving certain things, and being a certain type of person. This could mean professionally, artistically, academically, socially, athletically, musically…the list goes on forever.

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Parents invest tremendous amounts of energy: time, money, focus, attention, etc. into their children. We do this in order to cultivate them, and grow them into something. What most people don’t realize is that all parents do this in a way that is focused on growing them into something that WE want, whether we think that’s the truth or not. Year after year, we teach them how to be great at something that we want them to be great at, so that they can be successful.

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What we don’t do enough of, is returning that same amount of energy, time, focus, attention back on ourselves for personal development. Think about how great you would be at the things you want to be great at if you actually invested in YOU even half as much as you invested in your kids. No one (myself included) is suggesting that you forego your children’s needs to focus on yourself (that would be stupid). However, I am suggesting that instead of sitting back and drinking a couple beers and watching TV after your kid goes to bed, focus on something you’ve always wanted to be great at. Think of it as your extra kid. Once your actual children are asleep, there’s another one that needs attention: you. This person needs to be taught how to chase their goals, and become the thing that they (you) want to be.

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It’s actually quite simple. Invest in yourself IN ADDITION to your kids.

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Know what else happens when you do this? You show something to your kids. You teach by example. You show them that having a big goal is achievable by working hard and not giving up. Instead of showing them that giving up on your goals is ok, show them that breaking down barriers and pushing through until you REACH your goals is possible for anyone, even a busy parent. Your kids will see this, and it will become their normal mentality. They’ll understand that they do whatever they want because they’ve watched you do great things right before their eyes as they were growing up.

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Sometimes parents need to stop parenting their kids so much and start parenting themselves. I’m not an exception to this – I think about it quite often. I have to remind myself daily that I need to invest in myself as much as I invest in my son (or close to it), and by doing that, I’m also helping him understand what’s possible in life just by working hard and never giving up.

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Gordon

 

 

 

 

 

 

Photo cred: http://kidslearntoblog.com/pushing-parents-to-learn-blogging/

 

Episode 069: How To Learn What You Don’t Know

So many people want to build something or start something new. This thing that they want to do is intended to better their life, and develop it in a way where they are better off than they currently are. The fact that this thought crosses peoples’ minds is a beautiful thing; however, there’s a major problem that happens when people start thinking this way – they get paralyzed by the fact that they don’t know how to move forward.

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Why do people get paralyzed by fear? It’s the realm of the unknown. The unknown is scary, it’s intimidating, and it’s so mysterious that it seems like a place where you don’t want to go. The reality is, that’s exactly where people want to go, they just don’t know it.

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What’s more, is that people already know how to step into the unknown, but they DON’T realize that they already know how to do this. They think things like:

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“I want to build a business but I don’t know how to do business taxes…”

“I want to write a fantasy novel but I don’t know how to get it published…”

“I want to create a cooking youtube channel but I don’t know how to record a video…”

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These are all things that can be fixed with some research. In this episode, I spell out exactly how to begin doing this research, but I’ll give it to you here as well:

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Google.

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We all know the Google machine. What happens when you type a question into Google? You get a return in the form of: blogs, youtube videos, forums, reddit threads, dedicated niche websites, and the list goes ON and ON. You start clicking these, digesting the information, and then going to the next one. Guess what happens? You learn. You learn the things TO do, and the things NOT to do. This is how you figure out and learn the stuff you don’t know that you need to know to move forward.

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Put away the excuses, and go figure out how to move forward.

 

Episode 068: Interview with Jude Colangelo of Eat The Bear Nutrition

What is a major pain point in your life that is frustrating to you every single day? If you could do something about like create a product to fix it, what would it be? If you were really into staying fit and eating healthy, and loved using protein powders as part of your diet but the ingredients in all of them didn’t jive with your body…what would you do? Would you just stop taking protein powder altogether? What about other people with the same problem – would you try to help them? Would you try to find a protein powder factory that could help you formulate the perfect blend that worked for you and your body?

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This is the exact situation that Jude Colangelo found himself in. After 23 years in a corporate career, he found himself creating a protein powder to meet his needs after the “supplement” industry began making major industry-wide changes to formulas and ingredients. After a short period of time, Jude found himself with a customer base around his new product, of which he named the company Eat The Bear (he explains the story behind the name in the interview).

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Fast forward a few years, some hustle, and some emphasis on brand building and Eat The Bear is TAKING OFF. Their products are available in multiple retail stores (including CVS starting September 2017). In addition, their products are available on their own site and Amazon.

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Throughout this interview, we also talked about the general state of fitness, health and confidence amongst youths today. This is a category that I am very passionate about and was BLOWN AWAY by the perspective that Jude brought. We get into how pressure can be overwhelming for kids and young people and once that confidence has started to crack, the entire construct can begin to collapse, leading to severe mental AND physical health issues.

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Connect with Jude:

Eat The Bear Website

Instagram

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Share this with a friend, and please subscribe and rate the podcast on iTunes.

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Thank you so much for your support.

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Gordon

Episode 067: The Importance of Quality

Guys, whatever you do with your business, make sure you produce a QUALITY product.

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Why quality? Because it matters more than anything else.

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It doesn’t matter how good your marketing is, your advertising, or how well you drive traffic. What matters is that when your customers buy your product, they love how awesome it is and how high quality it is. If you can make sure your customers have an amazing experience “shopping” with you AND the product they buy is amazing quality, then you will have that customer FOR LIFE. That is the truth.

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Just think about yourself as a consumer – if you are sold into a product or product line, and you end up purchasing something from someone after going through their sales pitch, marketing pitch, sales funnel, or whatever…and the product ends up a piece of crap, how would you feel? Would you ever go back and buy something from that brand again? As entrepreneurs, we are often the CEO AND the salesman, especially in the beginning. So in this type of scenario – a customer isn’t just being swindled by some salesman who wants a commission, no…they are being swindled by the CEO of the company. IMAGINE how you would feel if you got sold a piece of garbage by not just a salesman, but the CEO of a company.

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Focus on the importance of quality, make an awesome product, and market it well. You will win.

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Gordon

Episode 066: Believe In Yourself

So many people get stuck in a situation they are unhappy with and end up staying there for way too long all because they don’t have the confidence to remove themselves from it. This can be a relationship with a significant other, a friend, a business partner, or maybe it’s a position in a job, or even a state of physical fitness. When you’re stuck in a situation that you are unhappy with, sometimes it’s easier just to stay there and stick with the devil you know, versus the devil you don’t.

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I want you to take a minute and think about something you have going on in your life – a situation – that you aren’t happy with. Then ask yourself why you are still in that situation? If all of the reasons that you’re coming up with sound like they aren’t real reasons, they probably aren’t…they’re excuses. Things like:

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“I don’t have time to…”

“I feel uncomfortable talking about…”

“This is just how it’s been for so long…”

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That’s right, these are excuses, not reasons.

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You have the power within you to make the decision to get out of these situations and improve your life. All you have to do is believe in yourself…

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Gordon

Episode 065: Commitment & Seeing Things Through

Do you know what it means to commit to something? You probably have committed to things in the past like a relationship, a sport, a hobby, or school. If that is the case, what was the result at the end? You probably became very good at that thing. In fact, you might even say you were successful at that thing. What a concept!

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Have you ever had thoughts of building something huge like a business, or reaching that insane fitness goal? Then you start, and it’s easy, then it’s hard, then you quit. This is so common, unfortunately. Success in anything takes commitment, hard work and seeing the game through. Success is not handed out, it’s earned.

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The truth is that I believe anyone can build a business. The difference between someone who builds a business that is successful and the one who just builds a business (i.e. creates an LLC, opens a checking account, creates a free website) is that the person who is successful is the person who worked, and was committed to the process of working and seeing it through to the end.

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Not sure what to do? Think about the thing that you’re passionate about. Now go do it, every day, until you’re great at it. Now what? Show the world how great you are at it – start a youtube channel, a podcast, a blog, or something that allows you to share your mastery of that thing with the world. Gain followers around that passion, and eventually monetize it in a way that is genuine, authentic and allows you to use that income to create an even more awesome product for your fanbase. It is that simple.

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All of this can be done, and you can be the one to do it. What it takes is hard work, discipline, commitment and seeing the process through to the end.

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Gordon

Episode 064: Interview with Ryan Gardner of Bucked Up Supplements

I am so fired up to share this interview with you. If you’re into fitness, health, or building a company, you will appreciate this interview with Ryan Gardner.

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Ryan is a father of 4 and co-founder of DAS Labs / Bucked Up Supplements. In this interview, you will hear how Ryan helped build this company, partially on the backbone of his native skillset, which is internet marketing. Beyond having a background in internet marketing, Ryan helped produce a superior product in the fitness supplement world by exploring the ingredients that go into them and bringing in an expert that knows that material through and through. This is important because Ryan had the awareness to realize he’s not an expert in this area, so rather than wing it, he brought in someone who actually knows what they’re doing. Throughout the interview Ryan mentions working smarter and not harder…well, this is one example of just that.

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As for the product offering, DAS Labs (Deer Antler Spray Labs) primarily offered a supplement that is made up of deer antlers. If you’ve never heard of this, it was widely controversial during the Superbowl time frame in 2013. Essentially, this substance has a HGH-like effects on the human body, and since been banned by the NFL. Regardless, it’s available by DAS Labs and can be bought at GNC stores. And as Ryan will tell you in the interview, that was massive for the company getting traction.

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Beyond the product-specifics, Ryan talks about being a father and entrepreneur, and how the two intertwine in his life. He talks about the cultural “family day” in his local area in Utah, and how he approaches fitness and activity in and around the lifestyle he has crafted for his kids.

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Awesome guy, great interview with tons of insight. Whether you’re going through a fitness transformation, trying to improve your health, build a business, or get a perspective on another Dad’s approach to family/work balance, you will get a tremendous amount of value out of this episode.

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Connect with Ryan:

Instagram

Email

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Subscribe and rate us on iTunes, and don’t forget to share with someone in your life.

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Gordon

Episode 062: Eliminating Excuses with Nicholas Stewart & Brian Williams

A fan of the show reached out to me a while back and through a series of conversations we got to know each other quite a bit. Through that process, he informed me of his brother and the brand that his brother was building. His brother’s name is Nicholas Stewart and the brand he was building is called Excuseless.

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Fast forward some time, I was connected with Nicholas and we hit it off. He also introduced me to his business partner and friend, Brian Williams. These 2 guys are awesome! They run a brand called Excuseless, while working full time jobs and taking care of their families (spouses & kids). They’ve got a lot going on, but are able to stay focused and not lose that tunnel vision on their ultimate goal of helping rid the world of excuses.

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In this interview, I was able to speak with both Nicholas and Brian at the same time, and we dive pretty deep into family, parenting, personal development and of course, eliminating excuses from our vocabulary. For someone like me who DESPISES excuses, being lazy and negative, I found them to be great company and able to share some profound knowledge on the subject matter.

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Do yourself a favor and read up some of the blog posts on their website, digest their content and purchase a shirt to remind yourself that you don’t make excuses for anything in your life.

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Connect with Excuseless:

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Instagram

Website

Facebook

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Gordon

Episode 061: Excuses Do Not Lead To Success

The definition of excuse is: an attempt to lessen the blame attaching to (a fault or offense); seek to defend or justify

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The attempt to lessen the blame. What does that mean? It’s a way of rationalizing why something went wrong, or didn’t get done, or was done poorly.

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Think of all the people in your life that have made excuses in the past or continue to do so on a regular basis. I firmly believe that excuses are a byproduct of a loser mentality. Excuses are just excuses and do absolutely no good. What might be worse than excuses are when people make claims that “there is no excuse for my action” or “there is no excuse for my poor results” but then don’t actually change moving forward.

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It’s easy to start making excuses when you aren’t successful, or when you fall short of a goal or objective…

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  • I had to take my kid to baseball practice
  • I had to work late
  • My brother really needed to talk to me and I lost track of time
  • My computer was acting up so I couldn’t send that email

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Excuses keep people from being successful, period. Success itself is a moving target and is really hard to achieve, so by piling on excuses on top of it just fosters a losing, fall short mentality.

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Have you ever been successful at anything? Truly successful – you set a goal, you worked relentlessly towards it until you achieved it. It’s hard. To be truly successful, obviously you need grit and resiliency, along with creativity and innovative thinking, etc. Beyond that, you need to understand that it’s a moving target. Successful people understand that by reaching their goals, they realize that out of that goal a new one is born and moves further away, which promotes more hustle, more grind, more push in order to climb to reach the next one. Success is that moving target, not a pot of gold at the end. You don’t get “successful” and then check the box and call it a day.

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No matter how successful you become, always stay focused on that target out on the horizon and never lose sight of it. The moment you think you’ve won, is the moment you lose.

Episode 060: Interview with Dan Martell

In this interview, I talk to Dan Martell, one person who I’ve been following and interested in talking to for a long time now!

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Dan is a father of 2 (Mighty Max and Noble Noah), a husband, and also a highly successful entrepreneur, investor, speaker, business coach (SaaS companies), and all around awesome guy. Some examples of his successes are being an investor in: Udemy, Intercom, Unbounce, Foodspotting, and he is also the former founder of Clarity. In addition to all of this, Dan was diagnosed with ADHD at 8 years old and uses that “superpower” in a positive way to propel himself forward in life and business.

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In this interview, you’ll hear how Dan deals with all the trials and tests that come with being not just a father who’s an entrepreneur, but an extremely successful entrepreneur at that. He talks about his travel schedule, how work impacts life at home and vice versa, and also what things are looking like going forward.

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One of Dan’s favorite perspectives around work/life is the perspective of the “role of two CEOs”, which he learned from a speaker named Esther Perel at a TED talk. He dives into the importance of this perspective in the interview, as well as another amazing concept (which I share in practice) which is the Family Board Meeting (as taught by author Jim Sheils).

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All of this and tons of other awesome content took place on this episode.

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Share this episode with someone in your life, and please subscribe and rate us on iTunes today.

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Get in Touch with Dan:

Youtube

Dan’s Website

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Some other cool things cited in this episode:

Jim Sheils: The Family Board Meeting (Book)

Udemy

Unbounce

Foodspotting

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Gordon