Episode 040: Interview with Tristan Haggard of Primal Edge Health

In this episode, I interview Tristan Haggard of Primal Edge Health.

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Tristan is a father of 2, husband, entrepreneur, world traveler and an awesome dude. His story is fascinating – finishes college in CA, and decides to pack up his stuff with his wife and move to Ecuador to (potentially) source and sell locally grown food, plants, oils and other supplements. From there, he expands his interests in nutrition and overall health and wellness, only to find himself forming a company that will later be called Primal Edge Health.

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Primal Edge Health is a coaching business, which also sells physical and digital products. This business is the sole revenue stream for Tristan and has allowed him to live the exact lifestyle that he wants for himself and his family. However, he isn’t done – he has continuing plans for expansion, scaling and ultimately reaching and helping as many people as possible. I talk about positivity and gratitude a lot, but Tristan is a true practitioner and I believe that ANYONE can get a ton of value out of listening to him speak for a while. This is a man who has found true fulfillment and happiness.

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To learn more about Tristan and Primal Edge Health, connect with him at:

Website

Youtube Channel

Email

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Please share this podcast with someone else who would get value out of it, and subscribe at iTunes or Stitcher for every episode every single week. Your support means the world to myself and the Fit Successful Dad podcast.

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Take care

Gordon

Episode 039: Do You Love Obstacles?

In this episode, I talk about the obstacles that present themselves in every business and how having a love for obstacles and struggles will be your ultimate super weapon for success.

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What are you building – A physical products brand? A digital product? A software service? A Podcast? A Youtube Vlog? I can guarantee two things that will hold true no matter what you are building, and no matter how many people before you have built something similar:

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  1. There will be serious challenges and obstacles to get you to a point where you are “successful”
  2. Your obstacles and challenges will be unique to you, and will require some creativity to get past

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I have built one brand on Amazon and had my own challenges that required unique solutions with some creativity that no one could have provided a simple answer to. Sure, there are general tactics that may work for some things, but you will have to figure out ways to navigate through your own issues as they arise. Every business deals with this, and if you’re in a position where you have a team, it may or may not be easier. Even if you are in a position where you have a solid team to help you and the business tackle these issues, there will be more that continue to pop up.

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What is your “why”? We talk about this a lot. Have you figured it out yet? If you have your “why” dialed in, you should have no problem answering whether or not you love the challenge enough to build this thing in order to achieve the “why”. I have mine identified and I know exactly what I want, and I will keep pressing forward even after I’ve achieved it because I know once I get my “why”, then I will immediately be dissatisfied and will have to generate a new one.

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If you want to win, you need to love the challenge. Got it?

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Gordon

Episode 038: New Brand Update, Hustle & GET STARTED

In this episode, I go over a few updates on my upcoming brand and impending Kickstarter crowdfunding campaign, as well my thoughts on the continuous hard work that is required in order to build something.

My new brand is moving along. I am currently waiting for my 3rd prototypes to arrive, but there have been some setbacks due to my suppliers subcontractor. It happens. The good news is, we worked through it – I had to throw on my graphic designer hat for a little while and fire up Adobe Illustrator. This is NOT a major strength of mine, but it had to be done and I didn’t feel it necessary to go back to my graphic designer.

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Next issue: my campaign manager is proposing a couple of last minute changes that may increase the strength of the crowdfunding, and subsequent likeliness of successfully capturing the capital funding needed. Not sure if this is going to be possible this late in the game, but in the podcast you can hear my thoughts on how I may take this on in future revisions.

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Third issue: the up front funding needed to fund the campaign is not insignificant, and it’s relatively complex and will be hard to narrow down exactly what pieces I want to outsource and which ones I want to do myself. I pontificate on some of this inside the episode and talk about reasons why I may go in one direction or another.

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Merch By Amazon – I’m keeping this going constantly because I find it to be relatively easy money. I’ve begun to become overwhelmed with it, and have found that outsourcing all of my designs to be the right move. I have hires out of Bangladesh and Nicaragua that are producing solid designs for $4 each in record time. Once I sell one shirt, the service is paid for. At the end of the day, this is the most profitable approach. The only tough part is weeding through the less-than-stellar designers out there.

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I also talk about how I’m building my audience and hype around my upcoming brand, which involves a ton of hustle. I talk about 13 minute microsprints a lot. I still deploy those daily, and find them to be incredibly productive for me. When I can, and it is relevant, I deploy additional time. To build brand awareness, find influencers and start to get this off the ground, I am CONSTANTLY reaching out to new people and talking, networking, discussing, and trying to get them on my side. For every 50 “no” responses, I get 1 “yes”. Love the grind 🙂

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Lastly, if you’re just getting started, or WANT to get started in something. Figure out what it is that you want to do, and START. If you don’t start, it will never happen. ‘Nuff said.

Cheers

Gordon

Episode 037: Interview with Glen Zubia of Hustler Hacks

In this episode, I interview highly successful Merch by Amazon seller, Glen Zubia. 

I’ve mentioned Merch by Amazon before as a fantastic way to generate some income with little work invested and ZERO capital invested. Now, I’m bringing to you a highly successful practitioner of the Merch program who generates between $5000 and $6000 PROFIT each and every month simply selling T-Shirts.

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Glen breaks down all the specifics of the following major questions that people usually ask regarding Merch:

  • How to find a niche

  • What makes a good design vs. a bad design

  • How to get started & crawl out of the initial 10/25 design tier

  • Pricing

  • Colors and shirt styles

  • The future of Merch

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If you are just getting started, you can use Glen as a resource to creating those first 10, 25 (or more) designs. He does great work, and is reasonably priced. FYI I do NOT get an affiliate commission or anything from Glen.

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To connect with Glen:

Youtube Channel

Email

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Cheers

Gordon

Episode 036: The Importance of Prototyping

In this episode, I explain the importance of prototyping vs. sampling, and the importance of them.

Prototyping takes time, period. I have had to exercise some of the most demanding patience during times of prototyping, testing, tweaking, revising, etc. Getting a product to be “just right” doesn’t happen during the first build. Ever. NEVER EVER. When you go into a build phase for a prototype, expect it to take 3-5 revisions and rebuilds in order to get the exact product you had envisioned.

Now, prototyping is only necessary if you are building something that requires it. Are you starting something like a commodity business where you’re selling a product that already exists or are you building a new product line and brand that will be including some ground up design and development? With a commodity business, you can probably get away with just requesting samples and testing those out, maybe making a minor tweak here or there. With a brand new design and development you should plan in several months of prototyping minimum.

When you receive prototypes what would you plan on doing with them? It’s great to look at your prototype and use it for it’s intended purpose, but what about stress testing? The intent of a prototype is to get the product and abuse it to detect it’s flaws, while testing out it’s functionality and practicality. I find that I get the best results when I take my prototypes and give them to people either permanently or temporarily to test and use as intended because that is the only time you will truly get an unbiased “end-user” type of experience. Then, depending on the feedback received, you can implement the changes and create the ultimate product with the features that a small subset of your audience has deemed important or critical.

Are you prototyping or sampling? Or both? Determine this, and if prototyping is required in order to achieve what you have envisioned, then don’t skimp out on it. Go, hustle and be patient.

Gordon

Episode 035: Gratitude in Tough Times, New Brand Update and Weekly Reflection & Refocus

In the most challenging times, how grateful are you of the things that you DO have? It’s easy to be grateful when things are going well and times are good, but when about when things are going bad? I have developed the natural tendency to be grateful for everything in my life, especially when things are going bad. What’s more is that I instantly default to that state of mind when things go south. My “defense mechanism” or natural tendency/reaction to bad stuff happening is to immediately show gratitude and realize how fortunate I am to have what I have and to be alive. I think every single person on the planet has the ability to adjust their mindset towards optimism, positivity and gratitude for the things (no matter how big or small) that they do have.

New brand update: Once I receive my next wave of prototypes, likely the last week of May/first week of June 2017, I will be revealing the brand and start to walk you through my climb from a non-existent brand to something worthy of putting on Kickstarter in hopes to raise the necessary funding to launch the brand officially (~50k$). I am SO stoked to start talking about this brand and start putting the name out there. I think this particular product is really cool, and will be very useful for a number of different reasons, to a fairly specific but also large audience of people.

Due to the medical emergency and complications that I have been dealing with, my productivity has been lower than usual. I try to maintain a “business as usual” approach, no matter how bad things are. However, sometimes, that just isn’t reality. As a result, I have done considerable reflecting and refocusing, but I feel very strong about moving forward into the last week of May and ending it with a bang.

Subscribe, share and listen to the podcast on iTunes, Stitcher or our website. I always welcome feedback, so please bring it on.

Gordon

Episode 034: Analytics, Traffic and Conversions with Yev Marusenko

In this episode, I interview successful analytics & traffic generation expert, Yev Marusenko.

Yev is heavily focused on the behind-the-scenes aspects of what it takes to build a brand, business or empire and has helped develop a business in that world. Recently (after this interview took place), I learned the Yev and his team helped a brand scale from an online-only presence to being available in Ace Hardware stores. This is a huge feat, and I believe the general public might not understand just what that level of growth requires.

The bottom line is that your brand SHOULD be utilizing modern social outlets such as Instagram, Facebook, Youtube, etc. One of the things that a lot of people don’t realize is that repurposing of content is a very real way of being able to distribute yourself, your message or brand across multiple platforms. Yev dives into this a little bit, and personally I believe this is a vastly overlooked strategy that will lift the burden of having create brand new content for each platform that you want to utilize. That being said, without derailing this discussion too much, I want to point out that it’s not worth casting too wide of a net socially unless the net can be of substantial value on all platforms (more on that later!).

This might be an eye-opening type of discussion for some of you, as it reveals a lot of the network, community, and social presence building that is necessary to scale. If you’re just starting you, this discussion may be a bit higher level than you’re used to. That being said, the content that Yev presents is very valuable and I recommend you listen and perhaps come back later for a second listen, and maybe even take some notes.

Get in touch with Yev:

Facebook

Episode 033: Crowdfunding for Capital & Why I’m Using It

In this episode, I talk about what crowdfunding is, including some specifics to different platforms, and also why I am going to be using a crowdfunding campaign on my next project and brand.

In short, I need at least $30k to fund my next project, which will be a major brand of mine and the focal point of my businesses. I could borrow it from a friend/family, I could take a loan out, I could find an investor who will take a cut of my brand, or I could seek crowdfunding as an opportunity to raise the money.

What is crowdfunding? It is a method of getting funding from consumers to start your project instead of any of the above solutions. Yes, it is that black and white: every day consumers will voluntarily pay you money in return for having your product created and eventually available on the market. It doesn’t matter if the product is a new tech gadget, software, a book, studio album, movie, or even a new approach to audio headphones. The market desires innovation constantly, and if you can create something that is unique and attractive to the market, they will pay it’s full start-up costs if they deem it worthy.

I am in the process of creating a brand that will be launched via Kickstarter, a crowdfunding campaign platform. Why Kickstarter? A lot of reasons, but primarily because research shows that their traffic is generally interested in products similar to what I am building (more on the specifics in future posts/podcasts). Also I like the platform better for what I’m doing in terms of aesthetics, reach, perk options, campaign page functionality, etc. For a lot more detail on these specifics, read and learn from the awesome dudes over at The Crowdfunding Formula.

What are you building, and how are you funding it? If you are short on funding, consider crowdfunding as an opportunity to get the financial backing that you need. Keep in mind that in order to succeed with a crowdfunding campaign, you will likely need the following:

  1. A prototype that has gone through the ringer and had some of its kinks worked out

  2. An audience to launch the campaign to

  3. Advertisements via Facebook or other high traffic platforms (Facebook and Instagram work best I’ve been told/read/learned)

  4. A deep understanding of WHO you are trying to market to in order to tailor THE ENTIRE CAMPAIGN to them

Check out the podcast, take some notes, and reach out if you want to discuss your project! I am not a crowdfunding expert, but I am VERY educated in it at this point. I am also going to be moving forward with my own campaign very soon here in 2017, which you can follow along with by subscribing to the podcast or staying up to date on the blog.

Spend some time understanding the two most popular campaign platforms:

IndieGoGo

Kickstarter

Again, educate yourself further here:

The Crowdfunding Formula

If this is something that interests you, I encourage you to read and absorb as much information as you can on crowdfunding. It is the only way you will fully understand the nuances of what goes into the lengthy, but rewarding process.

 

 

Episode 032: Just How Productive & Focused Are You?

In this episode, I dive into what I think is a relatively common setback catalyst for most people: productivity, focus and this concept of multi-tasking.

Personally, I am AWFUL at multi-tasking. Horrible, atrocious…just down-right bad at it. For a very long time I thought I was great at multi-tasking; moreover, I thought multi-tasking in itself was a very effective way of being ultra productive. Over time I changed my outlook on both of those things:

  1. I realized I am bad at multi-tasking

  2. I realized that MOST people are bad at multi-tasking, because multi-tasking isn’t really a realistic productivity model

Rather than multi-task, have you ever tried hyper focusing 1000% on one particular task? If so, how well did you dominate that goal? I can tell you with sincere honesty that when I am able to do that, I GET STUFF DONE. Right around when I learned about this and started putting it into practice, I started doing everything faster. I was producing content faster, I was creating and tending to existing relationships faster, I was spinning new designs for some of my brands, etc. For you Merch by Amazon people, this is when (and how) I really figured out how to use Adobe Illustrator and create new shirt designs quickly.

It took me a year of hard work to learn this about myself and then figure out how to correct it. For you, there is a much better way, and that is using a journal called The Master Journal by John Lee Dumas. I am not an affiliate of this, nor do I get any perks or payment. I am, however, a big fan of the book and what it is capable of doing. The journal is setup to help YOU master productivity, discipline and focus in 100 days. It’s a pretty cool concept and I’ve gotten a lot of value out of it in the short period of time I’ve had it.

In addition to learning HOW to be productive, disciplined, and focused, it helps if you have something specific that you are putting all of this energy into. To do this, I recommend the first journal by John Lee Dumas, called the Freedom Journal. This journal is cleverly set up to help you define your SMART goals (Specific, Measurable, Attainable, Relevant and Time Bound, and then once it is set up, going at this SMART goal with all of your passion and determination, 1 day at a time. By setting up a SMART goal and deploying the techniques and approach explained in The Mastery Journal, you WILL become proficient in discipline, focus and productivity.

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Check out the resources mentioned in this podcast episode:

Freedom Journal

Mastery Journal

Fit Successful Dad Podcast Episode 006

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Now get out there and be productive!

Take Care,

Gordon

Episode 031: Fit and Funky with Danielle Natoni

In this interview, I talk with athlete, trainer, coach, mom and entrepreneur, Danielle Natoni.

Danielle is a mother of 2, wife and passionate fitness enthusiast and entrepreneur. She went from being a school teacher to a fitness instructor and ultimately starting her own brand, Fit and Funky where she continues to inspire and motivate people all across the world to pursue their fitness goals.

Danielle believes in some core beliefs that are different from what you may hear from other entrepreneurs. One of those beliefs is that you need to take care of you before you focus on taking care of others. What good is it if you spend all of your energy making everyone around you happy and investing little or no effort into making sure you are satisfied as well? What this type of activity results in is a worn, weary and dissatisfied version of yourself, which will likely fatigue you to the point of complete and utter unhappiness.

Throughout the interview, you will hear Danielle share value experiences that could transform what you do, and why you do it. She built an amazing life, and did so while raising two daughters. I firmly believe that Danielle was able to accomplish everything she has done by continuing to follow her own advice: never settle for less than what you are capable of. Danielle believed in herself and was confident that she was capable of greatness. As a result, she did not, and continues to not settle for anything less.

Get in touch with Danielle:

Website

Facebook

Instagram

Take care

Gordon